How to Block Fast Fashion Brands from Google Shopping Search Results

This is by far probably the best shopping hack of the year: how to block fast fashion brands like Shein, Temu, Zara, Forever 21 from appearing in Google search results.

Tired of seeing the same gross brands show up on your Google Shopping results pages? Especially when you’re looking for something new and unique, not something tacky that pays the most money for ads?

Here’s how to block any company, brand, or designer from appearing in your Google Shopping search results.

1. Download the uBlock Origin Google Chrome extension
2. Open the extension’s Settings Dashboard
3. Go to the My Filters page
4. Paste the code below
5. Add or remove the brand keywords that you want to block from Google Shopping results

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Step 1: Download the uBlock Origin Google Chrome extension

This only works on the Google Chrome browser. Once you’ve opened Chrome, install the uBlock Origin extension.

Step 2: Open the extension’s Settings Dashboard

Open the extension and click the Gears icon in the bottom right to access the Settings Dashboard.

Step 3: Go to the My Filters page

In the top header menu, click on My Filters to customize your Google search results.

Step 4: Paste this code

Here’s what you should paste onto the My Filters page:

google.*##.sh-dlr__list-result,.sh-dgr__grid-result.sh-dgr__gr-auto,.sh-np__click-target.shntl:has-text(/Walmart|Amazon|AliExpress|Wish|Shein|Temu|Forever 21|PrettyLittleThing|Lulu|Zara|ASOS|LightInTheBox/i)
@@||www.google.*/search?q=*tbm=shop$shide,badfilter
@@||www.google.*/shopping/$shide,badfilter

Don’t forget to press Apply Changes to save the changes made to the uBlock Origin extension.

Step 5: Add or remove the brand keywords that you want to block

In the first row, you can customize the brand names and keywords you want to block from Google Shopping results.

Follow the pattern and add or remove pipe symbols in between the keywords you want to block. Do not remove any of the other code.

Click Apply Changes to save.

The Results of Blocking Fast Fashion Companies on Google

As you can see, these are mostly big box brands that haven’t been blocked. If you don’t want to see them in the Google search results, you can add their company names to the filters by following Step 5 again.

Here’s what it looks like when you type in Shein in Google Shopping:

No more Shein results in Google Shopping.

Customize Your Google Shopping Experience

If you’re looking for unique fashion that’s truly sustainable, be sure to check out the rest of our marketplace on RE.STATEMENT.

Here are more brands you might want to add to the filters code. Every brand on this huge list is either fast fashion, has annoying ads, overcrowds the results page, or some combination of all the above.

Forever 21|Temu|Shein|Zara|Boohoo|Tobi|Fashion Nova|Cider|H&M|PrettyLittleThing|ASOS|UNIQLO|Target|Mango|Gap|Topshop|Zaful|Nasty Gal|Walmart|Amazon|eBay|Wish|Lulu|LightInTheBox|Aliexpress|Alibaba|Urban Outfitters|& Other Stories|Abercrombie & Fitch|Adidas|Ally Fashion|Anthropologie|Autograph|Beneton|Ben Sherman|Bershka|Bestseller|Betts|Bloch|C&A|Camilla and Marc|Charlotte Russe|Cheap Monday|Cooper St|COS|Cotton On|Darn Tough|Decjuba|Diana Ferrari|Esprit|FIVE FOXes|Free People|Fruit of the Loom|Giordano|Heine|Inditex|J. Crew|Jasmine & Will|Little Trelise|Lowes|Madewell|Massimo Dutti|Metersbonwe|Merric|Mirrou|Missguided|Miss Selfridge|Mollini|Monki|New Look|NewYorker|Next|Nike|Noni B|Oasis|Oysho|Old Navy|Peacocks|PE Nation|Primark|Pull & Bear|Rainbow|Renner|Riachuelo|Rip Curl|River Island|Rockmans|Romwe|s. Oliver|Shasa|Showpo|Stradivarius|Trelise Cooper|United Colors of Benetton|Uterqüe|Valleygirl|Victoria's Secret|W.Lane

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