Starting your own sustainable clothing brand is a big undertaking and it can be extremely overwhelming. When you are just getting started, it can seem like there are so many things you need to know, and this is only the beginning. The good news is that there is lots of support out there for sustainable clothing brands. With a little bit of research, you can find everything you need to know about starting your own sustainable clothing line.
From the moment you decide to begin, you will be going through a long and complex process. With a little bit of preparation, though, and with the right strategies and tools, you can be successful. In this article, you will get an overview of the six steps you need to take to start your own sustainable clothing brand.
Step 1: Define Your Sustainable Fashion Brand and Audience
The first thing you will want to do is clearly define your sustainable fashion brand and its audience. What is your sustainable fashion line about? What are the key values that will help reflect the ethics and mentality behind your brand?
There are many types of sustainable fashion. Here are several examples:
- Organic and Natural
- Circular Economy / Upcycled Fashion
- Slow Fashion
- Local / Small Business Fashion
- Recycled Fashion
- Fair Trade
Learn more information on these types of sustainable fashion here.
Next, behind the clothing, what is the essence of your sustainable fashion brand? What solutions do you provide to fashion consumers, who might be encountering ethical issues? What will be the ideal customer of your sustainable fashion line?
With these questions in mind and by looking at your vision, your audience can be defined. The more you know about your customer, the more you will be able to create for and for your brand.
Your audience should want to buy your clothing for a reason that goes beyond just sustainability, so be sure to get specific or niche if you are looking to be unique.
Step 2: Create Your Sustainable Fashion Brand Identity
Once you have a clear picture of your sustainable fashion line and its audience, you can begin to create its sustainable fashion brand identity.
A sustainable fashion line’s sustainable brand identity is the unique personality of the brand. It is the essence of your brand, the story behind it, and the way it is expressed visually.
The sustainable fashion brand identity has to be simple and easy to remember while conveying the brand’s personality and values. A sustainable fashion line’s sustainable brand identity is not made of just one image or logo, but by using a combination of images and words that convey the personality and values of the brand.
You can develop your own fashion brand identity by looking from the point of view of your potential buyers. What do they think; what do they believe? How do they feel before and after they buy your clothing? What are their goals or the problems they are facing?
Step 3: Develop Your Manufacturing Base for Your Sustainable Fashion Line
Once you have defined your sustainable fashion line’s sustainable brand identity and its audience, you can begin to develop your manufacturing base.
A manufacturer is the backbone of a sustainable fashion line. It is the person or people who will come up with the designs for your sustainable clothing line and then put them onto a garment.
A sustainable fashion line’s manufacturer is the person who will create the designs for your sustainable clothing line. It is the person who will design the patterns for the garments, who will cut and sew the garments, and who will attach the accessories to the garments. Sustainable fashion lines need to find a manufacturer who has experience creating the types of items they want to sell and who has the equipment needed to put those items together.
It is important to have a manufacturer that believes in your mission and follows the ethics you set for your sustainable company.
Step 4: Create a Product List for Your Sustainable Fashion Line
Once you have a sustainable clothing line’s sustainable manufacturing base, you can begin to create your product list. Your product list is a set of standards that each piece in your line has to meet. These standards will play an important role in the quality of your line.
A product list is a list of all the things that each piece of your sustainable clothing line needs to have in order to be labeled as such. For example, whether it be jeans, socks, or shirts, each piece must have a waistband, leg openings, and hems. Your product list is a checklist of all the standards each piece of your sustainable clothing line must meet. This will help put what you produce in perspective.
Step 5: Build Your Sustainable Fashion Line’s Marketing and Sales Channels
Once you have a sustainable fashion line’s product list, you can decide where you want to sell and then begin to build your sustainable fashion line’s presence online and offline.
Prominent channels for sustainable clothing are on marketplaces such as Etsy, RE.STATEMENT, or Poshmark or on your own e-commerce site such as Shopify. Marketplaces bring buyers to your store with less effort than it would take your own e-commerce store, but you want to be careful to see how competitive the marketplaces are.
A presence is how your sustainable fashion line promotes itself to the world. It can refer to your sustainable brand identity online and your sustainable marketing strategy offline. Your presence can include things like your sustainable brand identity online and your sustainable marketing strategy online. It can also include things like having a store at one of your local landmarks or having a sustainable fashion booth at a local festival.
Step 6: Complete the Loop of Your Sustainable Fashion Line
Once you have everything laid out, you can begin to make your sustainable fashion line complete.
A loop is the idea that sustainability comes full circle. When you have your sustainable clothing line completed, you have taken all the steps you need to make your sustainable clothing line sustainable. It is how you will be able to show how your sustainable clothing line completed the loop from design to production to distribution and retail.
You can create a sustainable fashion line that is completely sustainable by using a combination of green marketing, sustainable manufacturing, and sustainability practices.
Starting your own sustainable fashion line can be a challenging and complex process. You will have to juggle a lot of different things, and it may feel like it is too big of a task to accomplish. The good news is that there is ample support for sustainable clothing lines, and over time, you can learn everything you need to know about starting your own sustainable clothing line.
If you are a small business or independent designer who sells upcycled or repurposed clothing, become a brand seller on RE.STATEMENT, the online marketplace for unique, upcycled clothing